School of Social Sciences

SOSS

School Staff

Yoko Kanemasu
Yoko Kanemasu
Job Info
Department:
School of Social Sciences
Position Title:
Senior Lecturer
Contact Info
Phone #:
+679 32 32516
Fax #:
3231506
Email:
Personal Info

Yoko Kanemasu is a Senior Lecturer in Sociology and the Deputy Head of the School of Social Sciences. She is originally from Japan but has lived in Fiji for over 16 years. Yoko is a graduate of USP (MA in Sociology) and obtained her PhD in Sociology from the University of New South Wales in Australia in 2005. She was previously a Research Associate at Cardiff University in Wales, UK, and Lecturer in Social Theory at the University of Worcester in England. But her true passion is working with Pacific island students. 

Yoko is also a rugby fan/researcher and was a key convenor of Fiji Rugby Centenary Conference: Reflections on the Past, Present and Future held at the University of the South Pacific in 2013. 

Qualifications

  • BA in Foreign Language and Studies Sophia University, Tokyo, Japan
  • MA in Sociology from the University of the South Pacific
  • PhD in Sociology from the University of New South Wales 

 Teaching Areas

Yoko teaches SO200: Modern Social Theory, SO303: Advanced Social Theory, SO401: Sociological Theory and AL400: Research Methodologies in the Humanities and Social Sciences. 

Research Interests

Yoko’s research areas include the politics of representation, tourism, identity, sport, migration, and rural development.  

Administration Responsibilities

  • Yoko is the Deputy Head of the School of Social Sciences.
  • She is also a STAR (Strategic Total Academic Review) trainer for the School of Social Sciences. 
  • .

Supervision of MA and PhD Students

  • Yoko currently supervises 3 PhD and 1 MA research students. 

Selected Publications

    • Kanemasu, Y. and Molnar, G. (in press) Double-trouble: Negotiating Gender and Sexuality in Post-colonial Women’s Rugby in Fijii. International Review for the Sociology of Sport.
    • Horlings, L. and Kanemasu, Y. (in press) Sustainable development and policies in rural regions; Insights from the Shetland Islands. Land Use Policy.
    • Kanemasu, Y. (2015) Fiji Tourism half a century on: tracing the trajectory of local responses. In: Pratt, S. and Harrison, D. (eds.) Tourism in Pacific Islands: Current Issues and Future Challenges. New York: Routledge, pp. 63-84.
    • Molnar, G. & Kanemasu, Y. (eds.) (2014) Special Issue: Playing on the global periphery: Social scientific explorations of rugby in the Pacific Islands. Asia Pacific Journal of Sport and Social Science, 3(3): 175-276.
    • Molnar, G. and Kanemasu, Y. (2014) "Playing on the global periphery: Social scientific explorations of rugby in the Pacific Islands." Asia Pacific Journal of Sport and Social Science, 3 (3): 175–185.
    • Kanemasu, Y. and Molnar, G. (2014) “Life after Rugby: Issues of Being an ‘Ex’ in Fiji Rugby.” International Journal of the History of Sport, 31 (11): 1389–1405.
    • Kanemasu, Y. (2013) “Social Construction of Touristic Imagery: Case of Fiji.” Annals of Tourism Research, 43: 456-481
    • Kanemasu, Y. (2013) “A National Pride or a Colonial Construct? Touristic Representation and the Politics of Fijian Identity Construction.” Social Identities: Journal for the Study of Race, Nation and Culture, 19 (1): 71-89.
    • Kanemasu, Y. and Molnar, G. (2013) “Problematizing the dominant: the emergence of alternative cultural voices in Fiji rugby.” Asia Pacific Journal of Sport and Social Science 2 (1): 14–30.
    • Kanemasu, Y. and Molnar, G. (2013) “Collective Identity and Contested Allegiance: A Case of Migrant Professional Fijian Rugby Players.” Sport In Society 16 (7): 863-882.
    • Kanemasu, Y. and Molnar, G. (2013) “Pride of the People: Fijian Rugby Labour Migration and Collective Identity.” International Review for the Sociology of Sport 48(6): 720–735.
    • Marsden, T., Horlings, I. and Kanemasu, Y. (2012) “Overcoming Short-termism? Building Sustainable Eco-clusters in Rural Devon.” In: S. Sjöblom, K. Andersson, T. Marsden, and S. Skerratt (eds) Sustainability and Short-term Policies: Improving Governance in Spatial Policy Interventions. Pp. 101-126. Farnham, Surrey: Ashgate.
    • Kanemasu, Y. and Horlings, I. (2011) The Answer Is Blowing in the Wind? Development Strategies at Crossroads in Shetland. Working Paper. Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University.
    • Horlings, I. and Kanemasu, Y. (2011) Towards an Eco-Economy? Rural Development and Farm Tourism in Devon (UK). Working Paper. Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University.
    • Kanemasu, Y. and Sonnino, R. (2009) “Dynamics of Power and Cooperation in Rural Development: the Case of Chianina Beef Production in Italy.” International Journal of Sociology of Agriculture and Food, 16 (2): 36-53.
    • Kanemasu, Y. (2008) “The Impact of Policy Arrangements.” Pp.211-224, in J. van der Ploeg and T. K. Marsden (eds) Unfolding Webs: The Dynamics of Regional Rural Development. Assen: Van Gorcum.
    • Kanemasu, Y., Sonnino, R. Marsden, T. K. and Schneider, S. (2008) “Testing the Web: A Comparative Analysis.” Pp.175-208, in J. van der Ploeg and T. K. Marsden (eds) Unfolding Webs: The Dynamics of Regional Rural Development. Assen: Van Gorcum.
    • Kanemasu, Y. (2008) “Weapons of the Workers: Employees in the Fiji Hotel Scene.” Pp.114-130 in J. Connell and B. Rugendyke (eds.) Tourism at the Grassroots. London: Routledge.
    • Sonnino, R., Kanemasu, Y. and Marsden. (2008) “Sustainable Rural Development.” Pp.29-52 in J. van der Ploeg and T. K. Marsden (eds.) Unfolding Webs: The Dynamics of Regional Rural Development. Assen: Van Gorcum.
    • Morgan, K., Bastia, T. and Kanemasu, Y. (2007) Home Grown: The New Era of School Feeding. Report submitted to the World Food Programme in October 2007.
    • Kanemasu, Y., Rakuita, T. and Koster, V. (2005) Negotiating Cultural Identity in the Age of ICT: A Case Study of Fijian Immigrants in Brisbane, Australia. Monograph series no.6. ICT Capacity Building at USP Project. Suva, Fiji: University of the South Pacific.  

    Conference/Seminar Presentations

      • July 2014: International Sociology of Sport Association World Congress, Peking University, China

       

       

        Paper presented with Dr. Gyozo Molnar: “The Cultural Complexity of Challenging Post-colonial Hegemonic Masculinity: Women’s Struggles in Fiji Rugby”

          • July 2013: Fiji Rugby Centenary Conference: Reflections on the Past, Present and Future, University of the South Pacific, Fiji

           

           

            Paper presented with Dr. Gyozo Molnar: “Life After Rugby: Personal Experiences of Becoming and Being an ‘Ex’ in Fiji Rugby”

              • June 2012: 4th International Conference on Sport, Race and Ethnicity at the University of Ulster in Belfast, Northern Ireland

               

               

                Paper presented with Dr. Gyozo Molnar: “Living the Rugby Dream? Issues of Becoming and Being an ‘Ex’ in Fiji Rugby”

                • September 2011: Islands & Small States Tourism Conference: Current Issues and Future Challenges, University of the South Pacific

                 

                 

                  Paper presented: “The Touristic Construction of the Amiable Fijian: Representations of Indigenous Fijians in Tourism Adverting from the Late 19th Century to the Present”

                    • July 2011: International Sociology of Sport Association World Congress, Havana, Cuba

                     

                     

                      Paper presented with Dr. Gyozo Molnar: “Carrying the Pride of the People: Fijian Rugby Labour Migration and National Identity”

                        •  March 2010: Culture, Media, Sport and Tourism Conference, University of Worcester, the UK

                         

                         

                          Paper presented: “The Way the World Should Be - National Pride or an Ideology?: Politics of Touristic Representation”

                            •  July 2009: European Society of Rural Sociology conference, Vaasa, Finland

                             

                             

                              Paper presented: “Towards a New Conceptualisation of Rural Development: the Rural “Web” Model and Insights from Case Studies in Devon and Shetland, the UK”

                                • Dec 2008: Pathways for Rural Development: Developing EU/UK Policy Recommendations Seminar, Cardiff University

                                 

                                 

                                  Paper presented: “Applying the Web Model: Devon and Shetland Case Studies”

                                    • July 2008: XII World Congress of Rural Sociology, Goyang, Korea

                                     

                                     

                                      Paper presented: “Power and Agency in Rural Development: the Case of Producer Cooperation in Chianina Beef Production, Italy”

                                        • July 2008: XII World Congress of Rural Sociology, Goyang, Korea

                                         

                                         

                                          Paper presented: “Dynamics of Collective Action in Rural Development Processes: the Case of Farm Tourism in Devon, UK”

                                            • October 2007: Conference name: 4th Annual Education Catering Conference

                                             

                                             

                                              Paper presented: "School Meals Reform: Two Perspectives from Rome and New York"

                                                • July 2007: World Food Programme project School Meals for Development: Creating a Virtuous Circle internal workshop

                                                 

                                                 

                                                  Case study presented: “Thailand’s School Feeding Programmes: A Desk Review”

                                                    • November 2005: Pacific Islands Political Studies Association Conference, Suva, Fiji 

                                                     

                                                     

                                                      Paper presented: “‘The Way the World Should Be’: National Pride or Ideology? Politics of Touristic Representation”

                                                        • September 2005: Seminar at School of Social Sciences, Universiti Malaysia Sabah, Malaysia. 

                                                         

                                                         

                                                        Seminar presented: “From the Cannibal Isles to the Way the World Should Be: Hegemony, Ideology and Resistance.

                                                        • June 2005: ICT Capacity Building Conference ICT towards the Future – Project Achievements as a Milestone for USP, Suva, Fiji.

                                                         

                                                         

                                                        Paper presented: “Negotiating Cultural Identity in the Age of ICT: A Case of Fijian Immigrants in Brisbane, Australia”

                                                         

                                                         

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